The Origin of Black Friday – Between History, Hysteria, and Global Awareness

The origin of Black Friday has its roots in the 1950s, in Philadelphia (USA), where the local police used the term to describe the crowd and chaos on the Friday after Thanksgiving. Later, merchants changed its meaning: "Black" came to symbolize the transition from loss ("red") to profit ("black"), marking the beginning of the global discount season.

The history of Black Friday begins in the 1950s, in Philadelphia, USA. After Thanksgiving, the city was overwhelmed by crowds coming to watch the traditional American football games and start Christmas shopping.

The local police named that day "Black Friday" for a simple reason: the traffic was hellish, the stores were stormed, and chaos had become a constant of that period.

In the following decades, merchants understood the huge potential of this hustle and decided to turn the disorder into a marketing strategy.

They redefined the expression: "Black" no longer symbolized chaos, but the accounting shift from loss (red) to profit (black). Thus, the idea of Black Friday as a day of gain was born – not just for customers, but also for companies.

What was once an American tradition quickly transformed into a global event.

• In Canada, Black Friday was naturally adopted, following the model from south of the border.

• In the United Kingdom, the first official edition took place in 2010, triggering scenes of excitement in large stores and turning into a media phenomenon.

• In France, the term was received with reservations — many criticized it as a symbol of the "Americanization" of commerce, but in just a few years it became a shopping celebration there as well.

• In Germany and the Nordic countries, the concept was reinterpreted: stores opted for more discreet campaigns, sometimes spread over several days ("Black Week"), to avoid chaos.

Today, Black Friday exists in almost every corner of the world, but with different cultural nuances.

In Japan, it is more organized and focused on technological products.

In Brazil, it has become an occasion for online offers, in a digital festival atmosphere.

In India, the phenomenon was intertwined with the local festival season, becoming a moment of spiritual and material renewal.

Black Friday, essentially, has adapted to the rhythm of each society, reflecting the culture and mentality of each people: from the German calm to the South American exuberance.

People have a fascinating relationship with the idea of a "limited offer".

Psychologists say that price reduction activates the same brain areas responsible for reward and satisfaction.

That's why on Black Friday, a real dopamine storm is triggered.

The images have become iconic: people waiting in front of stores, servers crashing, digital carts filled in seconds.

But beyond the apparent excess, there is also a collective joy — the joy of modern hunting, the feeling of "we captured the perfect moment".

It is a contemporary manifestation of the instinct to find, to gather, to obtain — only today, the trophy is a 50% discount.

However, this euphoria comes with a price.

As the adrenaline fades, the regret of impulsive shopping appears. Many people ask themselves the next day: "Did I really need this?"

In this sense, Black Friday becomes a metaphor for the modern world — a constant swing between excess and reflection, between the joy of having and the need to feel.

Every generation and every culture reflects its own values in the way it experiences Black Friday.

In the West, it is a symbol of abundance.

In the East, it often becomes an opportunity for conscious shopping and renewal.

In the digital environment, it has transformed into a collective ritual – a celebration of clicks and competition for the lowest price.

Sociologists talk about Black Friday as a mirror of modern anxiety: the desire not to miss anything, the fear of being left behind, competition masked in enthusiasm.
In a way, this day shows how strongly the culture of speed and consumption conditions us.

But, at the same time, a new trend is taking shape — conscious consumption, slow shopping, oriented towards real value.

More and more people choose not to buy impulsively but with intention.

To seek not quantity, but quality. Not the discount, but resonance.

Perhaps the real challenge of this day is not to find the best deal, but to rediscover the meaning of choice.

In a world that promotes speed, it can be an act of courage to choose patience .
Buy not to fill a void, but to honor a connection.
Invest in things that tell a story, carry energy, and last beyond the sale season.

Black Friday can thus become a day of conscious choices.
A day when you allow yourself to buy only what resonates with you, what has lasting value, and what truly represents you.
Not a rush, but a meaningful pause in the noise of the modern world.

For a brand just starting out, every Black Friday is a lesson in balance.
Between the desire to give and the need to remain sustainable.
Between the joy of seeing happy people and the pressure to align with a market dominated by numbers.

At Druzy, we do not see this period as a price competition, but as a moment of gratitude and giving.
It is the time of year when we choose to give more — out of respect for our customers and love for what we do.

Yes, it is a challenge to maintain a balance between costs, work, and real value.
But behind every discount is the sincere intention to share, not to lose.

For us, Black Friday is not a race, but an invitation to discover.
A way to say thank you for those who believe in the natural beauty of crystals and in the authentic energy of each piece.

True satisfaction for a conscious seller is not measured in sales volumes, but in the joy of each person who feels they have chosen something meaningful.

In every thank-you message, in every photo with a received crystal, in every moment we know we've brought a little light into a hectic day.

At Druzy, we see Black Friday not as a race for prices, but as an opportunity to give consciously. Discover how we chose to live this day in our own way, in the article Black Friday Druzy 2025

Black Friday originated from the chaos of the streets of Philadelphia and, over time, has become a day when the whole world pulses in unison — a day of desire, speed, and offers.
But beyond the fever of discounts and dizzying numbers, this day speaks, more than ever, about choice.

For some, Black Friday is a moment of adrenaline, a modern hunt for ephemeral trophies.
For others, it's a celebration of saving, a game of strategy and patience.

However, for those who choose consciously, Black Friday becomes a space for reflection — a moment when the price fades, and the meaning remains.

The real value does not lie in the crossed-out tag, but in the intention behind the purchase.
In the energy with which we choose, in the emotion we put into each object, in the respect for everything that has been created with patience and care.

The true discount is not the one from the price, but the one from the noise of the world — when you choose with clarity, calmness, and gratitude.

In a world that moves fast, authentic beauty remains where time flows slowly.
In a crystal that has formed in the silence of the earth, in objects that carry meaning, in choices made with heart.

Just as nature does not rush the process of creation, neither should we rush joy.

If you choose to add a crystal to your life during this time, let it remind you of exactly this:
that everything truly valuable is not bought in haste, but discovered over time.

And then, Black Friday is no longer a race, but a celebration of balance — between desire and calm, between material and spirit, between chaos and harmony.